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As we approach the new year, it’s time to look ahead at the key trends shaping the UK’s motoring and insurance industries in 2025. The motoring sector has seen a surge in temporary car insurance purchases, we’ve seen a 50% increase in policies for 2024 compared to 2023. Globally, the temporary car insurance market is projected to grow by 16.7%, with Europe leading the charge as the fastest-growing market. This reflects the rising demand for flexible, short-term cover amidst increasing costs for annual policies, fuel, taxes, and maintenance.

We’ve analysed internal data and external market research to identify five key trends to watch in 2025.

1. Higher Demand for Business Cover

Business car insurance provides the right level of cover for drivers for work-related trips, including client visits, conferences, or driving to meetings. There are many reasons you might need business car insurance, with hybrid working now commonplace, more people rely on personal vehicles for business purposes, outside of just their commute. At GoShorty, we’ve seen a 120% year-on-year increase in business-use policies, a trend that’s set to continue in 2025.

Drivers are seeking flexible, affordable options to cover business trips without committing to costly annual policies. Temporary car insurance is perfectly positioned to meet this demand, offering tailored cover for occasional business use.

2. Weekend-Driven Insurance Models

Temporary weekend insurance is on the rise, we’ve seen a notable increase in one- and two-day policies purchased for Fridays and Saturdays, and three-day cover beginning on Fridays. This shift reflects changing driving habits, driven by the rise of remote work and a decline in daily commutes. Many drivers now reserve car use for weekends, whether for errands or leisure.

Our daily car insurance options make it easier than ever to insure vehicles for weekend use. This trend is expected to grow throughout 2025 as more drivers seek cost-effective, flexible cover tailored to modern lifestyles and more low-mileage driving.

3. Personalisation Through AI and Data

Personalised insurance offerings are set to become even more important in 2025. Advanced data analytics and AI enable insurers to adapt policies to individual drivers, offering tailored cover options and a seamless user experience.

At GoShorty, we leverage AI to streamline the application process, delivering quick, accurate quotes and a smooth journey from purchase to getting on the road, in under two minutes. Personalisation also enhances customer satisfaction, with tools like Your GoShorty enabling repeat purchases in under 30 seconds, and handy proactive notifications sent out to our customers to remind them when their policy is ending. As car sharing and flexible work continue to shape driving habits, AI will play a vital role in meeting evolving needs and demands. AI is no longer a thing of the future, and the motor insurance industry will need to adapt to make the most of the many advantages AI can bring to business.

4. Zero-Emission Efforts

The motoring industry is under growing pressure to reduce its carbon footprint. In 2023, transportation accounted for 21% of global CO₂ emissions, making it the second-largest contributor after the power sector. Efforts to cut emissions, including a rise in electric and hybrid vehicles, are gaining traction.

At GoShorty, we’re proud to support sustainable driving. We offer flexible insurance options to meet the rising amount of EVs on the roads. In fact, our temporary electric vehicle insurance policies have grown by 167% year-on-year, thanks to the tailored short-term insurance for electric and hybrid cars we can offer. 

As a Neutral Carbon Zone certified company, we’re committed to reducing our carbon footprint and empowering drivers to make eco-conscious choices, such as using temporary cover for car sharing for greener journeys.

5. Young Driver Growth

The cost of living crisis and rising public transport prices have led more young people to embrace driving as affordably as possible. Internal data shows a 97% year-on-year increase in temporary insurance purchases by drivers under 30. The younger generation is well and truly embracing the flexibility and affordability temporary insurance has to offer them. 

For temporary learner insurance, the average policy duration is seven days, with 25% of learners purchasing multiple policies during their learning journey. Rather than being added as a named driver, learners are increasingly opting for temporary insurance as a more affordable and flexible way to get practice in between lessons. It’s one of the best ways to insure learner drivers, for many reasons. 

Temporary insurance offers an affordable, flexible solution for young drivers, enabling them to drive on an as-needed basis without committing to costly annual policies. This trend highlights the growing importance of temporary cover as an essential tool for the next generation of drivers.

Stay Ahead in 2025 with GoShorty

As motoring and insurance continue to evolve, our temporary car insurance options are here to keep you covered. Whether you’re driving for business, gaining road experience as a learner, or seeking eco-friendly options, our flexible and affordable policies are designed to meet your needs. Here’s to a safer, smarter, and more sustainable year on the road! Get a quote today, in under two minutes, to see how temporary insurance could work for you.

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